Fred N. Grand CHA


Fred N. Grand, CHA / Grand Enterprises LLC has been managing hospitality related businesses in the western United States and Baja California, Mexico for more than three decades.  He has been involved in hundreds of millions of dollars in construction improvements and serves on the Boards of several non-profit organizations and Conservancies, former President of San Diego County HDSA.

Fred grew up in Southern California, and graduated from San Diego State University with a degree in behavioral science. He then completed a post graduate Management Training Program inspired by Cornell University’s School of Hospitality Management and earned the professional certification of Certified Hotel Administrator (CHA). Fred led the successful reopening of the US Grant Hotel, Preferred Hotels Worldwide after an $80 million renovation and restoration of the turn of the century hotel built by Ulysses S. Grant, Jr. as a monument to his father and listed on the National Register of historic places. Fred also served as project manager for the world renowned, One and Only Palmilla Resort at the tip of Baja California in Los Cabos, Mexico and held high-level management and marketing positions with Atlas Hotels, the owner of the 1,000 room Town & Country Resort and Convention Center with over 250,000 square feet of banquet, exhibition and meeting space in San Diego’s Mission Valley. 

Since then Fred served as Chief Operating Officer of Pacific Hospitality Group, Inc. (PHG, Inc.) which for more than twenty years has focused much of its efforts on historic Old Town, San Diego. PHG, Inc. owns and operates the Hacienda Hotel in San Diego, and until recently owned and operated the Palm Mountain Resort a World Hotel in Palm Springs where he was involved in the development of the award winning resort property as well as two residential subdivisions and the Mountain Falls Golf Preserve. 

Fred worked successfully with the County of San Diego to oversee the design and construction of millions of dollars in improvements on County park land. These include extensive site improvements, a parking structure and overnight accommodations on San Diego County park land under a long-term lease agreement with the County of San Diego. He also helped orchestrate a $4 million improvement project in County Heritage Park in Old Town. Recently, Fred successfully helped design and develop a new restaurant concept The Old Town Tequila Factory Restaurant & Cantina a free standing upscale Mexican Restaurant capturing local patronage and many of the nearly 4 million visitors to Old Town San Diego each year. For more than 20 years he was responsible for negotiations and management coordination overseeing a Real Mex Restaurant. Real Mex with annual sales of over $2 billion in food and beverage sales nationwide.

In 2013 Fred helped with the acquisition and project management of one the most historically significant properties in San Diego County, the Warner Springs Ranch Resort in the Julian foothills.  

Fred has a proven track record of working well with municipalities and municipal agencies including the City and County of San Diego, the City of Palm Springs, County of Riverside, San Diego Unified School District, Vista Irrigation District, Riverside County Flood Control, Otay Water District as well as the offices of numerous local, state and federal elected officials.


San Diego State University

BS Psychology/Behavioral Science

American Hotel Association Educational Institute

Certified Hotel Administrator

University of San Diego

Advanced Management Certificate

University of California, San Diego

Personnel Management

City of San Diego

Community Planning


Association Affiliations Past and Present

American Hotel Association

California Hotel and Lodging Association

San Diego Hotel Association

San Diego Convention and Visitors Bureau

California Restaurant Association

California Preservation Foundation

City of San Diego Community Planning Chairs

City of San Diego Business Improvement District Council

County of San Diego Citizens Advisory Committee

HDSA of San Diego County/Educational Museum

Boy Scouts of America San Diego Imperial Counties Real Property Committee

Palm Springs Economic Development Corporation

Kiwanis International

Rotary International

Chambers of Commerce Multiple Locations


Professional references available upon request and agreement.